The Consumer App Founder's Newsletter Playbook
(How to Build a Direct Line to Customers Who Actually Want Your App Without Handing Your Entire Audience to an Algorithm That Can Shut You Out In Less Than .002 Seconds)
A FREE 5-Day email course that shows you how to write copy that converts cold subscribers into 24/7 app loyalists, build an audience no platform can lock you out of, and fix the invisible mistakes that quietly drive customers away before your app ever launches!
"You've worked too hard to lose customers to mistakes you can't even see."
Jeff Funk is a 4× Emmy Award-winning copywriter and strategist who's helped global brands like CNN and TBS, fast-growing companies, and solo founders turn products people ignore into products people can't stop talking about.What you'll get:
How to turn generic founder-speak into customer language that makes the right person feel like you wrote every word specifically for them
The SOS Framework — the 3-part emotional structure that turns any newsletter issue into a slippery slide your subscribers can't stop reading until they hit the bottom
The 5 copy mistakes that cause first-time consumer app founders to lose customers, credibility, and cashflow and the specific, immediately actionable fix for each one
A Sneak Peek On What You'll Get...
Avoid the 5 business killing copy mistakes first-time consumer app founders make:
Day #1. Writing For Yourself Instead Of Your Customer: Learn how to mine for the exact language your reader already uses, so every word you publish feels like it was written specifically for them.Day #2. Publishing Information Instead Of Telling A Story: Master the SOS Framework, the 3-part emotional structure that engineers the OMG moment that makes them say "this is so me," and cements the solution as a visceral transformation (never just a feature they can use).Day #3. Writing To A Blurry Reader You've Never Actually Talked To: Learn the one-question customer conversation framework that replaces invented personas with real human language (STOP speaking to everyone and START reaching the one person who needs it most).Day #4. Centering The Product Instead Of The Person Reading: Master the "We" Audit and the Transformation Test, two fast exercises that permanently shift your copy from founder-centric to reader-first, so your most loyal subscribers open anything you send them.Day #5. Going All In On Social And Treating The Newsletter As An Afterthought: Understand exactly why social is borrowed land and how to build the one owned channel no algorithm can touch before the platform changes the rules and takes your audience with it (without explanation or remorse).
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